A full-funnel plan to turn Arter's story into a predictable engine for growth. From brand immersion to scaled, profitable acquisition. Every step, mapped.
Most jewellery brands sell sparkle. Arter can sell meaning.
Arter sits in the rarest position a paid-social brand can hold: a genuinely emotional product, a high-consideration purchase, and a story worth telling. Fine jewellery, made to order in the Antwerp Diamond District, built for the woman marking a milestone. That is a full-funnel brand, not a discount one.
She shops with her heart and reassures herself with reason. That is exactly how a full-funnel system is built: creative that makes her feel something at the top, proof and clarity that close her at the bottom. "Diamonds without guilt" is not a tagline to me. It is a conversion angle most competitors cannot claim.
My job in the first 90 days is to translate the brand book you have already built into an acquisition engine. Same soul. Measurable output.
Seven phases from nothing to scaling. Every ad traces back to the same source of truth. Nothing gets launched on a guess.
I consume everything: the brand book, the full product range, customer reviews, and existing assets. It all compresses into one Creative DNA document. Business analysis, buyer personas, awareness stages, angle bank, and a library of hooks and objections. This becomes the single source of truth every ad is built from.
A competitor teardown across the Meta Ad Library, category sentiment mined from Reddit, forums and reviews, and the gaps no one else is speaking to. I map where the buyer already is and, more importantly, the exact words she uses. Angles are discovered, not invented.
A mood board that sets the visual language for every ad: colour, composition, mood, references. It is reconciled with your brand book, never overriding it. Bordeaux, ivory, quiet luxury. This is where we agree on the look before a single asset is produced, so production is fast and on-brand.
The engine. Brand-true AI images and AI video ad creative, produced at volume without the cost or lead time of a studio shoot. Static concepts, motion, UGC-style and founder-led angles, each grounded in your real products and locked to the brand book. Copy is written straight from the Creative DNA.
Full-funnel means the ad and the page are one system. I build the post-click experience: message-matched landing pages and advertorials so the click always has somewhere to convert. The best creative in the world dies on a page that does not carry the story through.
Ad account setup and ordering, Business Manager, pixel and Conversions API, product catalogue, campaign architecture and the testing framework. Clean, server-side tracking is in place before a single dollar is spent, so every decision after launch is made on real data.
Read the data, kill what loses, scale what wins. Fresh creative batches, new angles and audiences, budget stepped up as the numbers earn it. Weekly reporting so you always know what is working and why. This is the compounding phase, and it never stops.
Month one is the heaviest by design. That is where the engine gets built. The value front-loads so the growth compounds.
The month with the most work and the least noise. Everything is being built.
The account starts telling us the truth. We listen and adjust fast.
By day 90 you have a system, not a campaign. It keeps compounding.
A premium brand with a high average order value needs a constant stream of on-brand creative. Studio shoots are slow, expensive and hard to iterate. That is the bottleneck I remove.
With AI image and AI video production, I generate brand-true visuals and motion at test velocity. More shots on goal, iterated weekly, always locked to your brand book and your real products. It is how a lean partnership out-produces a full agency.
Dozens of concepts a month, not a handful a quarter. More tests means faster winners.
Every asset locked to Bordeaux, ivory and the quiet-luxury look. Never off-brand.
Fine-jewellery imagery without the shoot, the crew, or the lead time.
Grounded in your actual pieces. We amplify the jewellery, we never invent it.
I handle the build. A handful of approvals and access points keep us moving. That is the whole ask.
I order and set up the ad account and Business Manager. You confirm billing and grant access.
Product imagery, the brand book, and any raw content you already have on hand.
Store back-end and analytics so I can wire up clean tracking and read real performance.
Reviews, testimonials, and any past orders or customer data to sharpen targeting and proof.
Quick approvals on the Creative DNA, the mood board, and the first creative wave. That is it.
Space to build the foundation properly in month one. The results follow the foundation.
Month one is a focused setup investment for the heaviest work of the engagement. From month two, my base drops and I move onto performance, so I win when you win.
The full build. Creative DNA, research, mood board, first creative wave, funnel, account setup, launch.
A reduced base, plus 15% of profit on the revenue I drive. Lower fixed cost, shared upside.
Indicative structure for months two onward. Final base and performance share confirmed together before we begin.
Built to last.
Just like the jewellery.